I specialise in commercial photography for luxury watches and precision-engineered products for brands where craftsmanship, finish and attention to detail matter.
Over the last decade I've created imagery for global product launches and international advertising campaigns for brands including Bremont, Broncolor, Hope Technology and Cleens.
Great product photography isn't just about showing what something looks like. It's about creating the confidence someone would feel if they were holding the product themselves —-removing uncertainty, revealing craftsmanship, and giving people a reason to pay attention.
Watches present some of the most technically demanding challenges in commercial photography: polished surfaces, sapphire crystal, multiple finishes and intricate movements, each requiring a specialist approach to lighting and retouching. Years of solving these problems have taught me how to stay faithful to a piece's design while doing justice to its craftsmanship.
What draws me to watches is the combination of engineering and artistry. Every piece is a new technical challenge - but also a story told through its design and finishing.
My work has run across billboards, retailer websites and Instagram launch campaigns, and the standard doesn't change based on where it lands. Based in the UK, I work with clients internationally from my own studio - luxury watch brands, private collectors and premium engineering brands - from single prototypes through to full product launches.
Every image has one purpose: to make the product feel as desirable in a photograph as it does in person.
Contact:
info@jonnywilsonphoto.com
+44 (0)7508034040
Location:
Cheshire, UK